The starting point is an idea, a vision, an architecture, the "intellectual Property" that may be unique and could be valuable if protected. Click here...
Is the idea unique? If it is you need to decide how to create a framework to protect the idea. Click here...
Your advisor will analyze your situation and provide you with a dynamic and personal action plan, establish personal goals, and build a strategy which evolves as markets change. MarkCrest can help you identify the resources necessary to build and access funding channels. Build support for worldwide licensing models and analyze your needs including:
• Financial programs targeted to your intellectual property’s needs.
• Develop marketing options that enable you to save and invest for immediate priorities and long-term objectives.
• Joint and cross marketing oportunities to build a diversified licensing portfolio.
• Exclusive market and research commentary to help you make informed decisions.
MarkCrest can work with you and turn your ideas into reality.
When you have created a plan you then need to put in place protocols either personally or corporately on how to manage the newly protected IP. Click here...
Life goes on and things happen even though IP has been protected. What you have created and protected needs attention too. Click here...
Now the important steps to monetization. Plan, create policies surrounding your intellectual property. Understand what access means and how to protect. Create agreements to protect access and value. Document ownership.
It is important to audit your intellectual property and status of each asset. It is also important to understand what infringement means and the best way to approach whether you are infringing or being infringed. Documentation will ultimately be the most important piece of the monetization process. Think of it as a documented audit trail.